by Andrea Fedder | Feb 7, 2023 | Content, Portfolio, Sustainability
Sustainability content writing can range from lighter topics such as ‘tips to live a greener office life’ all the way through to more in-depth pieces that unpack individuals and events within the environmental and climate activism space. This is a...
by Andrea Fedder | Apr 5, 2019 | Content, Portfolio
When I was a little girl, I discovered my mother’s Margaret Roberts book on homemade herbal tinctures and beauty potions. That was my turning point – realizing I didn’t need to rely on the stuff everyone bought from pharmacies and convenience shops. I recall one...
by Andrea Fedder | Apr 4, 2018 | Content, Product
A huge craft gin fan finds her copy cure in this project. The nuances in PR copy are underrated. Having been on the content manager end of the spectrum, it used to get under my skin when I received a PR media copy release that didn’t fit in with the brand or...
by Andrea Fedder | Aug 8, 2017 | Content
Food-tuition is a content series myself, a former colleague and collaborating food stylist, Tanya Heathcote, conceptualised during my time at Yuppiechef. The aim of this series was to cultivate a deeper and genuine engagement with the brand, a journey of self...
by Andrea Fedder | Aug 7, 2017 | Content, Product
I’ve worked with the Faithful to Nature team for close on a year in various iterations, some full time heading up all content aspects of the marketing team (from photography to content, copy and design) and some part time focusing solely on content and...
by Andrea Fedder | Jun 20, 2017 | Content
Your dad invested a lot in you. He probably didn’t know quite how much you were going to mean to him until that very first moment that he held tiny you in his arms. From then on out, you were probably a collective bundle of trouble and joy. So we reckon you have a...
Recent Comments