I’m big into giving legs to ideas with potential and being part of wild whirlwind projects. Especially ones that put our planet first. I’ve got  more than a decade of writing, creating and conceptualising in online e-commerce, content and film under my belt and I really like thinking out of the box. So be it through words, visuals, concepts, creative spaces or ideas that pull people in, if you’d like to add my magic to the mix, I’d love to chat.

PS: The sign is a ruse. I only painted it. My advice is solid. Mostly. What isn’t, makes for good camp fire stories and learning in action.


Based in

Cape Town, South Africa


+27 83 774 654 44



“Andrèa is a conscientious writer who has a real talent to empathically channel the mindset of her audience. Her delivery of content is thorough and she consistently brings a surprisingly left-field alternative perspective to group brainstorming sessions – challenging the status quo and pushing the creative boundary forward. She relishes the challenge of the obscure and works well collaboratively as well as individually. She is certainly a valuable asset for any creative team.”


Jon Cherry

Innovation Consultant and Futurist




“Andrèa is a creative powerhouse and her enthusiasm and passion for the projects that she commits herself to is contagious. She has an extremely advanced creative conceptualisation and gets to the heart of the matter very quickly. Her writing style is flexible to the subject matter required and she has the ability to effect the required emotion be it passion, concern or humour in her content. On top of this, she has a great eye for detail and holds a high standard of professionalism in her dealings. My only hesitation in recommending her is that it will require sharing her talent :)”



Robyn Smith

Founder and Ceo, Faithful to Nature


“I have worked with Andrèa for a few years now and her capacity to consistently create magical work never ceases to amaze me. Her talent lies in her ability to see the bigger picture – to bring all of the team’s individual ideas together into an extraordinary whole. She is bold, driven and incredibly hard working. Andrèa knows how to capture the essence of a project, both visually and conceptually, and bring it to life. And she’ll put her heart into every project and that’s why you always get her best.

Tanya Heathcote

Food stylist and Recipe Developer


“Andrèa is extremely passionate, energetic and creative. Aside from being a master of copy-writing, she has broad talents applicable to most areas of online and agency marketing, with the rare ability to contribute and steer all parts of the creative marketing process. She is able to form creative ideas, develop them into a strategy, execute and oversee the implementation and then still edit and polish off the final campaign as well. An idea machine, she’s a great collaborator on creative projects and I would highly recommend her skills on any project requiring a high degree of creative input and output!”


Rob Heyns

Founder, League of Beers & Steel Cut Spirits, Alcohol Buyer, Yuppiechef


“As a writer, the best friend you can make is an editor who understands you better than you understand yourself. No matter the content, give Andrèa your writing and she will turn it into an article better than you could have yourself. A true editor is one who can shape content perfectly, and Andrea is a true editor.”

Sigrid Kenmuir

Copywriter & Founder of Kind | Copy


“Her creative work is authentic, textured and fresh while carrying an honesty and vulnerability that resonates with a broad range of audiences.”

Paul Galatis

Names & Faces Founder, Non-executive MD, Yuppiechef


“Andrèa helped me craft copy for my website. We met over coffee and I shared the story of my dreams and goals of my private practice. Andrèa listened attentively and it seemed she understood more of what I wanted than I knew myself. She composed landing page and about page copy and content for me, that absolutely stunned me. It felt as though she was drawing a picture with words that described me in a way I had not seen myself. Her mastering and playing with words is absolutely amazing.”


Muriel Kosmann

Muriel Kossman, Pastoral Therapist & Counsellor, Rekindle


The kind of stuff I’m good at

Made From Scratch

Dynamic activations, set design, DIYing, styling or painting (murals, canvas & bodies) to create engaging spaces.

Consulting & Ideation

Innovative brainstorms on injecting humanity, mindfullness and fun into doing your thing differently.

Content & Writing

Brand stories, product stories, narratives with introspection, content series, copy with heart and editing for grammar, readibility and connection.

Website & Design

Web building (Divi & WordPress), Learning Design (Articulate 360), photoshop design and logo conceptualisation.

Andrèa Fedder Wordsmith, artist & creative consultant |