by Andrea Fedder | Aug 9, 2018 | Lifestyle, Portfolio, Product, Sustainability
Don’t read this article if intimate stories relating to female anatomy give you the squirms. Don’t read it if your personal, environmental footprint isn’t that personal to you. Don’t read it if you prefer to live with your head in a box. Do read this article if you’re...
by Andrea Fedder | Apr 4, 2018 | Content, Product
A huge craft gin fan finds her copy cure in this project. The nuances in PR copy are underrated. Having been on the content manager end of the spectrum, it used to get under my skin when I received a PR media copy release that didn’t fit in with the brand or...
by Andrea Fedder | Aug 7, 2017 | Content, Product
I’ve worked with the Faithful to Nature team for close on a year in various iterations, some full time heading up all content aspects of the marketing team (from photography to content, copy and design) and some part time focusing solely on content and...
by Andrea Fedder | Jun 22, 2017 | Product, Sustainability
It’s safe to say we live in a pretty fast moving world. And in our best efforts to succeed in this world, we’ve become rather dependent on the caffeinated fuel that keeps us going – coffee. But for all the many cups we buy, surely there is a displacement somewhere?...
by Andrea Fedder | Jun 20, 2017 | Product
Salt has come a long way in its relationship to cooking. From iodised table salt, to crystals and even fine flakes – finding the perfect salty cooking companion seems a never ending journey. But there’s a new kid on the block and it’s making some sizeable waves. The...
by Andrea Fedder | Jun 20, 2017 | Product
Orange essential oil is one of my favourites to turn to for any myriad of dis-eases in the body. As a staple in my oil burner, it keeps me peaceful and focused while working, warming the air with its sweetly intoxicating scent. As a subtle addition to my body and face...
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