by Andrea Fedder | Aug 8, 2017 | Creative, Food, Uncategorised
Food-tuition is a content series myself, a former colleague and collaborating food stylist, Tanya Heathcote, conceptualised during my time at Yuppiechef. The aim of this series was to cultivate a deeper and genuine engagement with the brand, a journey of self...
by Andrea Fedder | Aug 7, 2017 | Product, Uncategorised
I’ve worked with the Faithful to Nature team for close on a year in various iterations, some full time heading up all content aspects of the marketing team (from photography to content, copy and design) and some part time focusing solely on content and...
by Andrea Fedder | Jun 22, 2017 | Featured, Lifestyle, Product, Uncategorised
It’s safe to say we live in a pretty fast moving world. And in our best efforts to succeed in this world, we’ve become rather dependent on the caffeinated fuel that keeps us going – coffee. But for all the many cups we buy, surely there is a displacement somewhere?...
by Andrea Fedder | Jun 20, 2017 | Featured, Lifestyle, Uncategorised
I was approached to write the argument for why beer is better for the Superbalist Beer vs Wine debate in The Way of Us while heading up the League of Beers crafty content. They wanted a woman’s opinion who actually drank beer. This is what they got. “If she...
by Andrea Fedder | Jun 20, 2017 | Product, Uncategorised
Orange essential oil is one of my favourites to turn to for any myriad of dis-eases in the body. As a staple in my oil burner, it keeps me peaceful and focused while working, warming the air with its sweetly intoxicating scent. As a subtle addition to my body and face...
by Andrea Fedder | Jun 20, 2017 | Featured, Travel, Uncategorised
I’d never really thought of Jozi as anything other than a concrete jungle. Buildings, fast paced living, smog – those were my unexplored, narrow minded preconceptions. But the great thing about a career tied to craft beer is that it takes you on a winding journey, if...
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