Web & Graphic Design Portfolio
![AgeGracefully_compressed](https://mlvb5cmzz3wv.i.optimole.com/w:810/h:1080/q:mauto/f:best/http://andreafedder.co.za/wp-content/uploads/2023/02/AgeGracefully_compressed.jpeg)
My graphic & website design skills have been part of my growing skill set for the last 10 years. I particularly enjoy the blend of copy creation and aesthetic cultivation in web design. My preference is to work in Photoshop despite the rise in capable platforms like Canva offering more variety. I feel I am more creative in Photoshop due to the limited resources but larger toolbox. If need be however, I tap into Adobe Express as an extension to my Photoshop licence offering.
![MiniNature Covid19 drawing challenge banner Corona Virus artist drawing challenge banner](https://mlvb5cmzz3wv.i.optimole.com/w:1411/h:461/q:mauto/f:best/http://andreafedder.co.za/wp-content/uploads/2023/02/MiniNature-Covid19-drawing-challenge-banner.png)
“Always be a work in progress. – Emily Lillian”
I would describe my design aesthetic as clean but playful and that complements the brand rather than overwhelming and distracting. I enjoy working with a combination of lifestyle and flat graphics to bring more dimension to design. Where nuance in the content and copy can add to the brand voice, over and above purely visual, I believe the most dynamic balance is reached. Branding should not only be striking but memorable too.