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Meet Andrèa

As a multi-passionate creative, skilled in a vast background of creative fields, Andrea understand voice and aesthetic. She has a natural feel for what draws people in and makes them want to stay.

With over 10 years experience in e-commerce and online content writing, website and learning design she’s honed her eye for detail and ability to create relatable and engaging content that elevates the heart of the project or brand.

She holds a background in art direction for film and theatre, product design, content writing and creation, as well as e-commerce platform newsletter and content management and course content writing and design.

She enjoys a life filled with sustainability, mixed media art, a plant-based kitchen, yoga, herb gardening, travel and ample time connecting to nature in order to reflect a mindful perspective in her work that resonates with those seeking their own journey of intentional living and a deeper connection to self.

Work With me

"As a writer, the best friend you can make is an editor who understands you better than you understand yourself. No matter the content, give Andrea your writing and she will turn it into an article better than you could have yourself. A true editor is one who can shape content perfectly, and Andrea is a true editor."

Sigrid Kenmuir, Copywriter

"I have worked with Andrea for a few years now and her capacity to consistently create magical work never ceases to amaze me. Her talent lies in her ability to see the bigger picture - to bring all of the team's individual ideas together into an extraordinary whole. She is bold, driven and incredibly hard working. Andrea knows how to capture the essence of a project, both visually and conceptually, and bring it to life. And she'll put her heart into every project and that's why you always get her best."

Tanya Heathcote, Food stylist

“Andrea is a conscientious writer who has a real talent to empathically channel the mindset of her audience. Her delivery of content is thorough and she consistently brings a surprisingly left-field alternative perspective to group brainstorming sessions – challenging the status quo and pushing the creative boundary forward. She relishes the challenge of the obscure and works well collaboratively as well as individually. She is certainly a valuable asset for any creative team.”

Jon Cherry, Innovation Consultant and Futurist, Cherryflava

“Andrea is a creative powerhouse and her enthusiasm and passion for the projects that she commits herself to is contagious. She has an extremely advanced creative conceptualisation and gets to the heart of the matter very quickly. Her witting style is flexible to the subject matter required and she has the ability to effect the required emotion be it passion, concern or humour in her content. On top of this, she has a great eye for detail and holds a high standard of professionalism in her dealings."

Robyn Smith, Founder and CEO of Faithful To Nature, Independent Soul Initiation Healer & Writer

"Andrèa is extremely passionate, energetic and creative. Aside from being a master of copy-writing, she has broad talents applicable to most areas of online and agency marketing, with the rare ability to contribute and steer all parts of the creative marketing process. She is able to form creative ideas, develop them into a strategy, execute and oversee the implementation and then still edit and polish off the final campaign as well. An idea machine, she's a great collaborator on creative projects and I would highly recommend her skills on any project requiring a high degree of creative input and output!"

Rob Heyns, Founder of League of Beers & Steel Cut Spirits, Alcohol Buyer, Yuppiechef

"Her creative work is authentic, textured and fresh while carrying an honesty and vulnerability that resonates with a broad range of audiences."

Paul Galatis, Names & Faces Founder

"Andrèa helped me craft copy for my website. We met over coffee and I shared the story of my dreams and goals of my private practice. Andrèa listened attentively and it seemed she understood more of what I wanted than I knew myself. She composed landing page and about page copy and content for me, that absolutely stunned me. It felt as though she was drawing a picture with words that described me in a way I had not seen myself. Her mastering and playing with words is absolutely amazing."

Muriel Kossmann, Muriel Kossman, Pastoral Therapist & Counsellor, Rekindle

"Andrea effortlessly excels in various domains, blending her creative prowess with impeccable execution. A creative force of nature, she easily conjures up ingenious campaigns and concepts, infusing them with authenticity and passion. Moreover, Andrea's exceptional command over language allows her to craft captivating content that resonates deeply with audiences, while also demonstrating remarkable efficiency when faced with tight deadlines. Last but not least, she’s a great human being and such a great team member - working never gets boring with her!"

Kaspar Paur, CEO, Consultant, Founder of Oceaneers

"Andrea has worked with me on multiple projects over the last few years. While multi-skilled, she was mostly involved with writing and developing online learning courses. She's able to work with any content and turn it into a beautifully written, beautifully designed and engaging learning experience. When she takes on a project she gives it her all and has never missed a deadline. I love having her on our team and can always trust that she'll deliver quality."

Zoka Debeljkovic, Learning Architect, Woolworths

"I've had the pleasure of working with Andrea for several years, and her contributions to our diverse projects have always been invaluable. She is insightful, reliable, and consistently goes above and beyond to deliver excellence. Andrea is not only a great writer and thinker but also a remarkable person who infuses every project with her unique touch of creativity and magic. "

Tessa Purden, Head of Content, EatOut

What I Do

Web design, copywriting, content creation & resume design

After many years working mainly for larger corporates, I’ve found I prefer doing a variety of things for smaller enterprises than focusing on one area for ‘the big guy’.

I’m inspired by creative solo-preneurs, artists & artisans, makers, believers & environmental visionaries. Working for, with, and alongside fellow female creatives & small brands who’re inspired to make a positive impact, be it through culinary, spiritual and nature, holistic or wellness initiatives brings me into full alignment.

GET A FREE 30 MIN CONSULT WITH ANY OFFERING

Get In Touch

  • andreafedder@gmail.com
  • 083 77 465 44

Writing & Content Collaborations

Websites

  • Cape Guild of Weavers
  • miniNature
  • Kalika’s Loom
  • Oceaneers
  • andreafedder.co.za

PROUD ACCOMPLISHMENTS

In the house of my soul

  • Walked 735 km on the Camino del Santiago (Northern Route & Primitivo)
  • Completed Marie Forleo’s Bschool Program
  • Sitting on 3 10-Day Silent Vipassana meditation courses
  • Co-created Oceaneers.co – a community platform to inspire reductionism for the sustainability of our oceans
  • Completed a 365 daily painting challenge of my own miniature paintings
  • Completed my 200 hour Yoga Teacher Training
  • Three-time 10 day theme camp wrangler at AfrikaBurn
  • Travelled North Vietnam by motorbike (and got the motorbike scar to prove it)
  • Ran the Knysna half (21km) in Vibram Barefoot Shoes
  • Couchsurfed my way down the East coast of the US
  • Climbed an active volcano – Mount Batur, Bali
  • Established a range of own designs under the Carrol Boyes brand

CONTENT CREATION COLLABORATIONS

“People are hungry for a rewilding, for humans with magic and grit.

With sincere words and narrative-rich design – I  believe we’ll witness better brands transform our world.”

Copyright © 2024 Andrèa Fedder