by Andrea Fedder | Jun 16, 2017 | Content
As a case study of one, as far as days on the calendar go, Valentine’s Day isn’t one that raises massive alarm bells for me. I don’t scamper around trying to make that one day more special than any other. But do I smile when some hopeless romantic whips out an...
by Andrea Fedder | Jun 16, 2017 | Brand stories, Content
They say having a baby will change your life. We always assume they mean what happens when the little human becomes forever a part of your journey. But how often do you hear a story where actually having the baby – literally with you for the 9 months before his...
by Andrea Fedder | Jun 16, 2017 | Brand stories, Content
Not many stories that kick off with a 10-month sabbatical around Europe in an airstream caravan have the ability to disappoint. And I guess that’s one of the most wonderful side effects of getting out of your comfort zone — discovering that the universe has intentions...
by Andrea Fedder | Jun 16, 2017 | Content
For retailers, finding an original spin to Christmas gets harder and harder each year. In 2015, part of our content series around Christmas focused on the intention behind the gift. These are some of my favourite content pieces written for that series: Nutribullet:...
by Andrea Fedder | Sep 18, 2016 | Content, Portfolio
What is it with toast that always causes it to land with it’s beautifully buttered face flat on the floor? Is it a myth or is it magic? We decided to investigate the flip side of this kitchen conundrum. While we knew deep down inside that it was all rather rhetorical...
by Andrea Fedder | Apr 10, 2016 | Brand stories, Content, Portfolio
Timing is everything. For a product or brand to make a remarkable impression on a consumer, they almost need to come into existence just when the newly aware potential customer is realising that it might quite like just such a product. I personally felt this way about...
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