by Andrea Fedder | Aug 9, 2018 | Lifestyle, Portfolio, Product, Sustainability
Don’t read this article if intimate stories relating to female anatomy give you the squirms. Don’t read it if your personal, environmental footprint isn’t that personal to you. Don’t read it if you prefer to live with your head in a box. Do read this article if you’re...
by Andrea Fedder | Jul 18, 2018 | Creative Writing, Lifestyle, Portfolio
How a wooden bristle brush cured a bad case of my dishwashing blues The dishwasher had been broken for weeks. Unable to switch over from one cycle to the next, it required constant babysitting and manual intervention. A gear was broken. Me? I was broke. The dishes...
by Andrea Fedder | Jul 18, 2018 | Food, Portfolio
After a recent encounter over a bowl of exceptional, sage butter-drizzled patatas bravas, where I seemed alone in my blubbering affection for the potato, it became clear to me that the wart-riddled spud was in danger of becoming an unsung hero. Perhaps it’s the part...
by Andrea Fedder | Apr 6, 2018 | Lifestyle, Portfolio
We use our grey matter every day – to solve problems, analyse, and often, to plain old’ overthink stuff. It’s this overthinking that brings about so much stress and anxiety – the comparisons, the second-guessing, the self-doubt. And yet, why when we use this powerful...
by Andrea Fedder | Sep 18, 2016 | Content, Portfolio
What is it with toast that always causes it to land with it’s beautifully buttered face flat on the floor? Is it a myth or is it magic? We decided to investigate the flip side of this kitchen conundrum. While we knew deep down inside that it was all rather rhetorical...
by Andrea Fedder | Apr 10, 2016 | Brand stories, Content, Portfolio
Timing is everything. For a product or brand to make a remarkable impression on a consumer, they almost need to come into existence just when the newly aware potential customer is realising that it might quite like just such a product. I personally felt this way about...
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