by Andrea Fedder | Apr 5, 2018 | Content
When I was a little girl, I discovered my mother’s Margaret Roberts book on homemade herbal tinctures and beauty potions. That was my turning point – realizing I didn’t need to rely on the stuff everyone bought from pharmacies and convenience shops. I recall one...
by Andrea Fedder | Apr 5, 2018 | Food
In a shiny stainless steel test kitchen nestled in Silicon Valley, a food scientist is preparing a hopefully sensational meatless burger. As the spatula glides in beneath the hot surface of the pink, fleshy patty fat sizzles around its seared edges. Once flipped, the...
by Andrea Fedder | Apr 5, 2018 | Lifestyle
Handbags, belts, boots, wallets, luggage – the leather industry has held the manufacturing monopoly on most of those lifestyle items for some time now. But as a global urgency towards environmental sustainability grows and an awareness toward eco-living becomes an...
by Andrea Fedder | Apr 4, 2018 | Lifestyle
Faithful to Nature were looking for some zero waste eco Easter DIY content for their blog. I decided to experiment and combine red onion skin dying with plant matter printing into one, kid and planet friendly holiday project. HOW TO DECORATE EASTER EGGS USING NATURAL...
by Andrea Fedder | Apr 4, 2018 | Content, Product
A huge craft gin fan finds her copy cure in this project. The nuances in PR copy are underrated. Having been on the content manager end of the spectrum, it used to get under my skin when I received a PR media copy release that didn’t fit in with the brand or...
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