For their 11th birthday Faithful to Nature were looking for a content piece that summarised their brand and business values and everything they’d come to stand for. I chose to write it in such a way that it overlapped with sustainability and eco-living lifestyle goals, in order for the content to resonate with their readers on multiple levels.

Our 11th birthday, or rather our 11th Earth Day, meant 365 more days of learning gratitude and mindfulness on how to be better earth citizens. So, in celebration, we’re acknowledging 11 reasons to love being Faithful to Nature.

1. Strength in diversity

Every product we source and list is inspired to improve the sustainability game from their own, unique perspective. As a business, we don’t believe in telling you how you should live sustainably or what you should prioritise from a health or environmental perspective. We value the diversity each brand we list brings to the table and know that each and every one offers their own story on how to inspire making the world a better place. As long as our listed brands don’t conflict with our overarching criteria for non-toxic ingredients, we do our best to give you a wide range of quality products that best equip you to walk your own journey to greener living.

2. Belief in transparency

For every single product we list, we have and always will continue to ensure you have a full ingredient listing. This not only gives you complete clarity on what you are spending your hard earned bucks on but also empowers you to to do your own detective work. We do this because we care about products that don’t harm our earth and also because we respect you deeply and the trust you show us in helping you on a sustainable shopping journey.

3. Always evolving

Our best growth comes when challenging the norm. Never wanting to stagnate, we strive to innovate how we sell products, enabling an easier journey for you. We’ve recently pioneered the way products are sold across the globe with our unique product filters, allowing you to easily see which products don’t contain any plastic and even which products do contain palm oil.

4. Always seeking the indigenous

We list products from over 400 kick-ass suppliers, who are all change agents in their own right. Where ever possible we choose to support local business and innovation and so over 80% of our suppliers are local businesses.

5. Honour our roots

Our business has grown from humble beginnings and has kept that humility as a key personality trait to our brand and business. We know we are not perfect and we keep it real. We make a concerted effort to learn from and celebrate our mistakes and thank the customer or staff member for bringing it to our attention. When you know better you do better, and you could never have the opportunity to know better if you already considered yourself perfect.

Continue reading this piece on the Faithful to Nature blog.