CONTENT PORTFOLIO
Product Writing
The type of product content I specialise in writing is not normally the copy you would find on the product pages of a traditional e-commerce site. I write the kind of product content through which you get to know the hows and whys of a product better. There’s either a background story as to how it came into existence, a niche use or trend that makes it unusual and worth talking about. Sometimes a personal experience with the product reflects the value I feel the product brings. If none of the above approaches are suitable, I like to explore unusual comparisons or aligned lifestyle contexts to bring the product experience into relatability. Here are some examples of product content written for Yuppiechef.com, League of Beers and Faithful to Nature and EatOut24 both in the blog content space as well as in newsletters.
Why I stepped it up and switched to the cup
An honest and vulnerable content piece written for Faithful to Nature on my personal journey and experience in using a Moon Cup.
PR copywriting for Sugarbird Gin
Uncovering the true spirit of why a craft gin brand was born in these commissioned PR copywriting pieces for Sugarbird gin.
Faithful to Nature Newsletter Sampling
I've worked with the Faithful to Nature team for close on a year in various iterations, some full time heading up all content aspects of the marketing team (from photography to content, copy and design) and some part time focusing solely on content and copywriting....
Why you should join the #stopthe100billion movement
It’s safe to say we live in a pretty fast moving world. And in our best efforts to succeed in this world, we’ve become rather dependent on the caffeinated fuel that keeps us going – coffee. But for all the many cups we buy, surely there is a displacement somewhere?...
A salt slab will change the way you cook: here’s why you should try it
Salt has come a long way in its relationship to cooking. From iodised table salt, to crystals and even fine flakes – finding the perfect salty cooking companion seems a never ending journey. But there’s a new kid on the block and it’s making some sizeable waves. The...
Essential need-to-knows on using orange oil 3 different ways
Orange essential oil is one of my favourites to turn to for any myriad of dis-eases in the body. As a staple in my oil burner, it keeps me peaceful and focused while working, warming the air with its sweetly intoxicating scent. As a subtle addition to my body and face...
What’s the deal with American craft beer?
The craft beer revolution that we know and love here in SA has a lot to thank the good old USA for. In fact, the US has in many ways spear-headed the craft beer movement and inspired and influenced many of the great brews we find lining the League of Beers shelves...
3 reasons you should be cooking with a pestle and mortar
A slow, rolling thunder fills the kitchen. The anticipation of something spectacular reverberates on the counter. It’s an earthly sound, quite unlike the electric churn of a kitchen appliance: the rhythmic rumble of a pestle and mortar. It is said to be one of the...
How to make great coffee with the AeroPress
Sometimes the ‘right way up’ isn’t the only way to get things done. With the AeroPress Coffee Maker you can turn coffee making on its head and experience a whole new appreciation for the bean. Here are the steps for the traditional as well as the inverted method of...
How Nespresso recycle: We inquire about the journey of the capsule
Coffee is always a good idea, and there are few things as satisfying as a delicious brew. Nespresso burst onto the international coffee scene in 1991, changing the home coffee landscape for good. But have you ever wondered what happens to all the coffee capsules once...
Enjoy my writing? My bi-monthly museletter offers nothing more than a short read from my magazine, The Feditorial, with the occasional insight into my various creative explorations. I offer no free totes or limited-time offer deals. Just simple stories and anecdotes with a healthy dose of permission to be. Please subscribe if you'd like to hear from me more often.