CONTENT PORTFOLIO
Brand Stories
Brand stories, being the content that shapes a reader’s perception or understanding of a brand, can run the risk of sounding like a media press release. What I look to discover behind the digital or polished marketing veneer is the seed at the centre. What gave rise to its existence and what lies in the potential wealth of human overlap at the heart of any brand? I look for relatable honesty and endeavour to ask the questions that peel away more layers of the onion. These are some examples of brand content written for the e-commerce sites; Yuppiechef, League of Beers and Faithful to Nature, EatOut24 and a founder video series for Positive Earth.
Sustainability Pillars – 11 Reasons to be Faithful to Nature
A brand piece for Faithful to Nature’s 11th birthday. I chose to parallel this copy, which was to summarise their brand and business values, with sustainability and eco-living goals in order for the content to resonate with their readers on multiple levels.
A Wazoogles deepdive: high performance in and out of the water & pea protein demystified
You’d be forgiven for thinking Wazoogles were, well, quite frankly anything other than a nutritional supplement. Founded by two creatively oriented brothers, Gavin and Warren Goodman, the packaging alone—bedecked with prancing unicorns—breaks all rules of convention...
The Citizen Story
Possibly the best thing about craft beer, after you’ve cracked open that unique brew and admired the fine label design, is the story that lives on behind the beginnings of each bottle. This month, we’ve been enjoying our Citizen beers here at League of Beers and...
The story behind Overgaauw
Breaking away from the humid drone of the city into the cool, fresh air of the Stellenbosch wine region is something we recommend you do as often as time and tide allow. And just so that you don’t waste any thinking about where to go on just such a city getaway, we’ve...
The real bread movement isn’t dead: a slow chat with Jason Lilley of Jason Bakery
Jason Lilley is as crucial to the real bread scene in Cape Town as yeast is to making the dough rise. His knowledge and passion for pure bread is contagious and his cavalier honesty about the hidden health in eating real, honest bread (not government loaf) is...
Love Milo: when a maternal love births homegrown ceramics
They say having a baby will change your life. We always assume they mean what happens when the little human becomes forever a part of your journey. But how often do you hear a story where actually having the baby – literally with you for the 9 months before his...
Finding Hope on Hopkins and the strength of underlying spirits and caravan trips
Not many stories that kick off with a 10-month sabbatical around Europe in an airstream caravan have the ability to disappoint. And I guess that’s one of the most wonderful side effects of getting out of your comfort zone — discovering that the universe has intentions...
All things Kombucha: A touch base with Meghan on the growth of Theonista (and the real origin of her SCOBY)
Timing is everything. For a product or brand to make a remarkable impression on a consumer, they almost need to come into existence just when the newly aware potential customer is realising that it might quite like just such a product. I personally felt this way about...
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