CONTENT PORTFOLIO
Brand Lifestyle Content Writing
Lifestyle content can swing two ways in my book. The first comes about when there is no product, brand or recipe to generate customer facing content around, but there is still a question. It can be around any number of aspects around custom, tradition or even trends and habits. If explored in a meaningful way, this type of content could provide a valuable connection with your audience because you’ve taken the time to find the overlap in your objectives and their needs.
The second is lighter and filled with inspiration. It becomes a space where I like to intuitively tap into what an audience might want to read to be inspired or delighted and then go about finding the most creative way to bring that to life. These are some examples of my lifestyle content writing.
Peanut butter and tomato on toast – don’t knock it till you try it
PEANUT BUTTER & TOMATO on TOASTDon't knock it 'till you try it.The best things in life are free Okay, maybe the ingredients aren't. But the magic of family traditions most certainly are. This particular tradition came about through my grandfather's love of...
Contentment in a sea of content
Maybe it's because it's winter. Maybe it's this post wedding slump, which everyone tells you is normal - but neglected to warn you about - the inevitable dip after months of hyper-detailed planning. Whichever segues you want to enter on, is fine by me. The truth is,...
Candlelight milk and honey: An immediate remedy for 4am anxiety
I’m having a really bad night when I begin to hear the barking of distant dogs and the intermittent lonely car engine that must brave their start to a still dark day. It’s encroaching on 4am - dawn - and I have yet to catch a few good winks, never mind 40 of them....
The Dark Arts of DIY: A bathroom to want to get naked in
This isn’t a renovation post. I’m not going to tell you how to get these effects and which colours we used.
Its sole purpose is to show you, that sometimes the extreme darkness of life can bring to the fore the most subtle, brilliant light.
Why I stepped it up and switched to the cup
An honest and vulnerable content piece written for Faithful to Nature on my personal journey and experience in using a Moon Cup.
How a wooden bristle brush cured a bad case of my dishwashing blues
The dishwasher had been broken for weeks. Unable to switch over from one cycle to the next, it required constant babysitting and manual intervention. A gear was broken. Me? I was broke. The dishes still came out only half washed, bits of food and undissolved oil...
Can you think yourself well?
We use our grey matter every day – to solve problems, analyse, and often, to plain old’ overthink stuff. It’s this overthinking that brings about so much stress and anxiety – the comparisons, the second-guessing, the self-doubt. And yet, why when we use this powerful...
Leather Up: How to be Fashionable and Still Wear Ethical Leather
Handbags, belts, boots, wallets, luggage – the leather industry has held the manufacturing monopoly on most of those lifestyle items for some time now. But as a global urgency towards environmental sustainability grows and an awareness toward eco-living becomes an...
Kind-er Eggs for Easter | An eco DIY content project
Faithful to Nature were looking for some zero waste eco Easter DIY content for their blog. I decided to experiment and combine red onion skin dying with plant matter printing into one, kid and planet friendly holiday project. HOW TO DECORATE EASTER EGGS USING NATURAL...
Could you live on 100l of water a day?
It’s 7:43 in the morning. I’ve just had a blitz shower — taps go on, you soak yourself, cut the water, soap everything that needs washing and lathering, taps go on again for a quick rinse and you’re done. I silently say farewell to all the ballads and great ideas...
Enjoy my writing? My bi-monthly museletter offers nothing more than a short read from my magazine, The Feditorial, with the occasional insight into my various creative explorations. I offer no free totes or limited-time offer deals. Just simple stories and anecdotes with a healthy dose of permission to be. Please subscribe if you'd like to hear from me more often.