by Andrea Fedder | Apr 4, 2018 | Content, Product
A huge craft gin fan finds her copy cure in this project. The nuances in PR copy are underrated. Having been on the content manager end of the spectrum, it used to get under my skin when I received a PR media copy release that didn’t fit in with the brand or...
by Andrea Fedder | Aug 7, 2017 | Content, Product
I’ve worked with the Faithful to Nature team for close on a year in various iterations, some full time heading up all content aspects of the marketing team (from photography to content, copy and design) and some part time focusing solely on content and...
by Andrea Fedder | Jun 20, 2017 | Content
Your dad invested a lot in you. He probably didn’t know quite how much you were going to mean to him until that very first moment that he held tiny you in his arms. From then on out, you were probably a collective bundle of trouble and joy. So we reckon you have a...
by Andrea Fedder | Jun 20, 2017 | Brand stories
You’d be forgiven for thinking Wazoogles were, well, quite frankly anything other than a nutritional supplement. Founded by two creatively oriented brothers, Gavin and Warren Goodman, the packaging alone—bedecked with prancing unicorns—breaks all rules of convention...
by Andrea Fedder | Jun 20, 2017 | Brand stories
Possibly the best thing about craft beer, after you’ve cracked open that unique brew and admired the fine label design, is the story that lives on behind the beginnings of each bottle. This month, we’ve been enjoying our Citizen beers here at League of Beers and...
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