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Andrea Fedder
What the heck is switchel and why you should get fresh with it this summer

What the heck is switchel and why you should get fresh with it this summer

by Andrea Fedder | Oct 2, 2018 | Food, Portfolio

I’m not telling you about this because it’s trendy. It’s not even a new trend. No, as far as following the flock goes, I tend to run in the other direction of what’s currently considered ‘cool’. I refuse to eat anything ‘unicorn’ – that is something which has been...
Lentil patties and soy schnitzels: Are vegetarians stealing the carnivore’s dictionary?

Lentil patties and soy schnitzels: Are vegetarians stealing the carnivore’s dictionary?

by Andrea Fedder | Aug 11, 2018 | Food, Portfolio

They were browning beautifully, and by all definition, qualified as successfully cooked fireside food – somewhat charred, perfectly buttery. My aubergine steaks were ready. That’s right, I said steaks. Fellow braaiers, well into their 4th beer, dove with candour into...
Potato, potahto? Why they’re the real unsung heroes of the food world

Potato, potahto? Why they’re the real unsung heroes of the food world

by Andrea Fedder | Jul 18, 2018 | Food, Portfolio

After a recent encounter over a bowl of exceptional, sage butter-drizzled patatas bravas, where I seemed alone in my blubbering affection for the potato, it became clear to me that the wart-riddled spud was in danger of becoming an unsung hero. Perhaps it’s the part...
A friendly reminder in mindfulness from you dinner time aubergine

A friendly reminder in mindfulness from you dinner time aubergine

by Andrea Fedder | Mar 14, 2018 | Human

It was a strange and rare occurrence — a night on which I wasn’t particularly hungry. I clicked on the gas and heated three slices of bread in the pan. No, I don’t own a toaster. It’s part of my ‘living with less’ lifestyle philosophy. Once golden brown, each slice...
Food-tuition: How to structure content that offers genuine engagement

Food-tuition: How to structure content that offers genuine engagement

by Andrea Fedder | Aug 8, 2017 | Content

Food-tuition is a content series myself, a former colleague and collaborating food stylist, Tanya Heathcote, conceptualised during my time at Yuppiechef. The aim of this series was to cultivate a deeper and genuine engagement with the brand, a journey of self...
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