by Andrea Fedder | Aug 8, 2017 | Content
Food-tuition is a content series myself, a former colleague and collaborating food stylist, Tanya Heathcote, conceptualised during my time at Yuppiechef. The aim of this series was to cultivate a deeper and genuine engagement with the brand, a journey of self...
by Andrea Fedder | Jun 20, 2017 | Creative Writing
While working at Yuppiechef.com, one clever marketing guru had the idea to turn the wonderful recipes created into downloadable desktop wallpapers. I always enjoyed writing the introductory snippets for this series as a light and fun way to connect with our community...
by Andrea Fedder | Jun 16, 2017 | Content
For retailers, finding an original spin to Christmas gets harder and harder each year. In 2015, part of our content series around Christmas focused on the intention behind the gift. These are some of my favourite content pieces written for that series: Nutribullet:...
by Andrea Fedder | Sep 18, 2016 | Content, Portfolio
What is it with toast that always causes it to land with it’s beautifully buttered face flat on the floor? Is it a myth or is it magic? We decided to investigate the flip side of this kitchen conundrum. While we knew deep down inside that it was all rather rhetorical...
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