by Andrea Fedder | Aug 11, 2018 | Creative, Creative Writing
The following pages are a concept for a magazine feature spread for Happinez Magazine I created after being inspired by months of travel. In place of the story that would accompany a feature article, I wrote an application letter designed into the layout of this...
by Andrea Fedder | Apr 6, 2018 | Brand stories, Creative
For their 11th birthday Faithful to Nature were looking for a content piece that summarised their brand and business values and everything they’d come to stand for. I chose to write it in such a way that it overlapped with sustainability and eco-living lifestyle...
by Andrea Fedder | Apr 6, 2018 | Creative, Featured, Lifestyle
We use our grey matter every day – to solve problems, analyse, and often, to plain old’ overthink stuff. It’s this overthinking that brings about so much stress and anxiety – the comparisons, the second-guessing, the self-doubt. And yet, why when we use this powerful...
by Andrea Fedder | Apr 5, 2018 | Creative, Lifestyle
Clipping fresh sprigs of rosemary from the garden hedge, the knots inside begin to unravel. Large ceramic dishes of garlicky roast potatoes and garnishings of fresh rosemary served up in a few weeks’ time wash into view, as I snip at the woody brush below. A few paces...
by Andrea Fedder | Apr 4, 2018 | Creative, Product
A huge craft gin fan finds her copy cure in this project. The nuances in PR copy are underrated. Having been on the content manager end of the spectrum, it used to get under my skin when I received a PR media copy release that didn’t fit in with the brand or...
by Andrea Fedder | Aug 9, 2017 | Creative, Product
Don’t read this article if intimate stories relating to female anatomy give you the squirms. Don’t read it if your personal, environmental footprint isn’t that personal to you. Don’t read it if you prefer to live with your head in a box. Do read this article if you’re...
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