PR copywriting for Sugarbird Gin

PR copywriting for Sugarbird Gin

A huge craft gin fan finds her copy cure in this project. The nuances in PR copy are underrated. Having been on the content manager end of the spectrum, it used to get under my skin when I received a PR media copy release that didn’t fit in with the brand or...
Why I stepped it up and switched to the cup

Why I stepped it up and switched to the cup

Don’t read this article if intimate stories relating to female anatomy give you the squirms. Don’t read it if your personal, environmental footprint isn’t that personal to you. Don’t read it if you prefer to live with your head in a box. Do read this article if you’re...