The Art of Following Breadcrumbs

The Art of Following Breadcrumbs

The following pages are a concept for a magazine feature spread for Happinez Magazine I created after being inspired by months of travel. In place of the story that would accompany a feature article, I wrote an application letter designed into the layout of this...
Can you think yourself well?

Can you think yourself well?

We use our grey matter every day – to solve problems, analyse, and often, to plain old’ overthink stuff. It’s this overthinking that brings about so much stress and anxiety – the comparisons, the second-guessing, the self-doubt. And yet, why when we use this powerful...
PR copywriting for Sugarbird Gin

PR copywriting for Sugarbird Gin

A huge craft gin fan finds her copy cure in this project. The nuances in PR copy are underrated. Having been on the content manager end of the spectrum, it used to get under my skin when I received a PR media copy release that didn’t fit in with the brand or...
Why I stepped it up and switched to the cup

Why I stepped it up and switched to the cup

Don’t read this article if intimate stories relating to female anatomy give you the squirms. Don’t read it if your personal, environmental footprint isn’t that personal to you. Don’t read it if you prefer to live with your head in a box. Do read this article if you’re...