Hello, I’m Andrèa

CREATIVE GENERALIST, WRITING SPECIALIST

Jane of many trades

I’m passionate about intuitive storytelling and creative brand engagement.

I write and edit web copy for creative individuals, makers and entrepreneurs who believe in putting it all on the line to chase their dreams.

I also create content for big & small companies who inspire better living through their content.

Sometimes I even consult for brands looking for creative innovations.

Content

Blog content writing with intuition and heart..

Concept Generation

Creative product ideation to innovate your brand.

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Brand Stories

About page & origin stories that show why you do what you're good at.

Editing

Clean, typo-free, web friendly copy that converts.

A peak at some content projects I worked on

The Art of Following Breadcrumbs

A magazine spread layout created for the Dutch Magazine Happinez. The layout, inspired by my own process of discovery, speaks to a more intuitive way of heeding the often over-looked compass signal’s of life.

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Sustainability Pillars – 11 Reasons to be Faithful to Nature

A brand piece for Faithful to Nature’s 11th birthday. I chose to parallel this copy, which was to summarise their brand and business values, with sustainability and eco-living goals in order for the content to resonate with their readers on multiple levels.

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Can you think yourself well?

We use our grey matter every day – to solve problems, analyse, and often, to plain old’ overthink stuff. It’s this overthinking that brings about so much stress and anxiety – the comparisons, the second-guessing, the self-doubt. And yet, why when we use this powerful...
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Herb wreaths: the festive equivalent of a zen garden and why you should make one this season

DIY content for Faithful to Nature’s festive season. Instead of just listing the ‘how to’ steps for a wreath I made, this type of content also offers a path to mindfulness by paralleling it to a holistic Eastern practice.

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PR copywriting for Sugarbird Gin

Uncovering the true spirit of why a craft gin brand was born in these commissioned PR copywriting pieces for Sugarbird gin.

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Why I stepped it up and switched to the cup

An honest and vulnerable content piece written for Faithful to Nature on my personal journey and experience in using a Moon Cup.

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Food-tuition: How to structure content that offers genuine engagement

A project worked on at Yuppiechef (conceptualised as a 7 part email series) with the aim of offering genuine engagement to the reader by guiding them through a food journey of self-discovery.

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How to carve a pumpkin

Self-carved pumpkins for some DIY Halloween content with a more elegant and less gory take.

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Testimonials

 

“Andrèa is a conscientious writer with a real talent for empathically channelling the mindset of her audience.”

 

Jon Cherry

Innovation Consultant and Futurist

 

 

 

“She’s a creative powerhouse with an extremely advanced creative conceptualisation, gets to the heart of the matter quickly with the ability to effect the required emotion in her content.”

 

 

Robyn Smith

Founder and Ceo, Faithful to Nature

 

“Her talent lies in her ability to see the bigger picture – to bring all the individual ideas together into an extraordinary whole. Andrèa knows how to capture the essence of a project, both visually and conceptually, and bring it all to life.”

Tanya Heathcote

Food stylist and Recipe Developer

 

“No matter the content, give Andrèa your writing and she will turn it into an article better than you could have yourself.”

Sigrid Kenmuir

Copywriter & Founder of Kind | Copy

 

“Her creative work is authentic, textured and fresh while carrying an honesty and vulnerability that resonates with a broad range of audiences.”

Paul Galatis

Names & Faces Founder, Non-executive MD, Yuppiechef

 

Want to harness my creativity for your website?

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Andrèa Fedder Writer & Content Creator |  hello@andreafedder.co.za